Upgrade Economics 101, Part 11: Upgrade to Europe from Premium Economy to First Class for $176 Round-Trip

A strategy that’s hidden in plane sight

Good morning, class. I trust you’ve been studying hard and putting what you’ve learned into practice by upgrading your travel as much as possible. Today I’d like to talk to you about being strategic and opportunistic.

Business Class fares to Europe have been painfully high ever since Lockdown has waned — a classic case of demand outstripping supply, forcing prices to rise. Well happily, that phenomenon has finally plateaued, and is even beginning to trend down now. Just as in life, change is the norm. It’s how you deal with change that determines if you win. That’s the heart of what we at FCF call the Upgrade Mindset.