Delta’s Double-talk

July 2006
Read Offline

Touted Business Class upgrade turns out to be small change

Delta calls it “Enhanced Business Class” and is emitting airbrushed verbiage to make it sound like a big deal. One example: “We are completely redesigning the international travel experience for our customers – from more comfortable, all-leather seats and cleaner, brighter cabins to unique BusinessElite offerings including our original, award-winning wine collection, exclusive world-class dining by Chef Michelle Bernstein and industry-leading in-flight entertainment with movies, music and more,” said Joanne Smith, vice president of marketing for Delta. But here’s what you need to know: While the airline is installing new leg rests, seat-cushioning, and leather coverings, the “refurbished” seats are essentially the same –

Touted Business Class upgrade turns out to be small change

Delta calls it “Enhanced Business Class” and is emitting airbrushed verbiage to make it sound like a big deal. One example: “We are completely redesigning the international travel experience for our customers – from more comfortable, all-leather seats and cleaner, brighter cabins to unique BusinessElite offerings including our original, award-winning wine collection, exclusive world-class dining by Chef Michelle Bernstein and industry-leading in-flight entertainment with movies, music and more,” said Joanne Smith, vice president of marketing for Delta. But here’s what you need to know: While the airline is installing new leg rests, seat-cushioning, and leather coverings, the “refurbished” seats are essentially the same –

...
No items found.
Want to read more?

Subscribe to get the full value out

Already have an account?
Login