That’s the name of the carrier’s new subsidiary, which begins flying daily from New York to Brussels and Paris in June. The carrier will use Boeing 757s configured for Business, Premium Economy, and economy. Seats in Business Class convert to six-foot long flat beds, while those in Premium Economy have 52 inches of legroom, nearly as much as some airlines offer in Business Class. BA plans to operate six 757s by the end of 2009. The subsidiary’s name refers to the new aviation agreement that has loosened the restrictions on what routes carriers may fly between the US and European Union. Tickets won’t go on sale until all of the regulatory approvals have been obtained.

My take: BA’s decision to offer three cabins—originally it was going to be an all-Business Class airline targeting business travelers—shows that it isn’t sure how to differentiate the new carrier. Moreover, the slow rollout indicates that this is not a vital initiative. My guess is that BA is trying to position itself to knock any other carriers who decide to take advantage of the new rules out of the sky.